Dubai Press Club and Dubai Media City to Lead Panel Discussion on Local Content and Migration to Digital Platforms
Monday, 02 July 2012
Dubai Press Club (DPC), in conjunction with Dubai Media City (DMC), a member of TECOM Investments’ Media Cluster, is set to host a panel discussion on ‘Local Content and Migration to Digital Platforms’.
The event will be held on 3 July at the Shangri-La Hotel Dubai.
The panel discussion comes as part of a series of discussions organized by DPC to highlight the key outcomes of the fourth Arab Media Outlook 2011-2015. Examining latest trends of the media sector across 17 Arab countries, the report particularly studies media consumption patterns in the UAE, Saudi Arabia, Egypt and Morocco.
Moderated by Mamoon Sbeih, Managing Director, APCO Worldwide - Arab Region, the panel will feature Santino Saguto, Partner and Consultant, Deloitte; Shadi Al Hasan, Managing Director and Founder, Flagship projects; Bilal Hijjawi, Managing Editor, Fortune Arabia, and Mohammed Burhan, CEO, CNBC Arabia.
The panel will investigate local content generation for radio, television, print and digital plat forms and identify the methods adopted across different platforms. The participants will also underpin the reasons for the slow growth of Arabic content generation. Aiming to determine solutions to support the development of the industry, the panellists will evaluate the competency of the media to deliver on audience expectations. The future of print media will also be examined by the experts.
In a departure from earlier editions, the fourth Arab Media Outlook included the youth in its research sample size, alongside organizations. The inclusion stems from the recent correlation established between the youth and the media industry. In an effort to identify the challenges facing the media industry, numerous surveys spanning a broad topic base were conducted. Additionally, 140 senior representatives from prominent media organisations across the Arab world were interviewed personally to build a highly concise and accurate picture.
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